Disaster Prevention and Investment Protection
Fires, floods, earthquakes and other natural disasters ruin thousands of businesses every year. Why? Because the computer users did not protect their data stored on-site, or have a duplicate copy stored off-site. Lost or destroyed data can devastate your business. U.S. firms spend nearly $5 billion because of data loss and takes over 25 million business days each year re-creating lost data (Intelliquest Study). Further more, nearly 50% of all businesses that are stricken by fire never reopen their doors. 
PC Protection - The Need
It costs between $2,000 - $8,000 per megabyte to recreate PC data. If you lose a 250 megabyte tape cartridge, it will cost you a minimum of $500,000 to replace it. With most hard drives at over 1 gigabyte, this cost to re-create could easily exceed $2,000,000. Re-creating computerized records assumes you have a base of information to re-enter into the system - but almost all original records are either destroyed or thrown out. What do you do with your original input documents and how would you start from scratch? Think about it!
And that's just the beginning. Typical property & casualty insurance will only cover the cost of replacing the media tape or cartridge -- not the original, labor intensive cost of creating, or recreating the data. Could your company function if all of its data were suddenly destroyed?
LAN Protection - The Need
Constant growth of data storage and file sizes require us to protect more data because we create more data. Over 80% of all PCs are attached to a LAN, yet LAN servers only store 50% of mission-critical data, while the individual PCs on the network store an additional 33% of this critical data (3M Study). That's why on-site and off-site protection of data backups is required for both the server and the PC. Just ask your CPA and Insurance agent, they'll further explain your risks, and possible premium reductions.
According to Peripheral Strategies, the average productivity loss from storage failures on a 50 - 100 workstation LAN is a staggering $310,345.
Enterprise Protection - The Need
With many enterprise computers becoming data repositories for client/server and data warehousing applications and an option for centralized backup, the need has never been greater to protect backups. Contingency Planning Research estimates average hourly financial impact resulting from loss of downtime to be: $89,500/hour for airline reservation centers, $6.45 million/hour for brokerage houses, and $90,000/hour for large catalog retailers.
Problems & Solutions
Problem: Media safes don't protect newer technologies
Media safes on the market today have to pass a test that shows the internal temperature after a one hour fire does not exceed 125 degrees Fahrenheit. Unfortunately, most backup tape technology cannot be stored or will be destroyed if exposed to temperatures above 113 degrees Farenheit. This renders most media safes useless, at least for the newer technologies.
SOLUTION: The FireCooler has superior insulating qualities using FireBLOC™ our new proprietary fire technology, which keep temperatures below this critical level, providing the best protection available for the newer media.
Problem: Some media safes may contain CFCs
Before you buy a media safe, be sure to check the labeling to see if any of the materials are classified as a CFC material. CFCs can be extremely hazardous for the environment in a state of storage or in a fire.
SOLUTION: The FireCooler uses no materials that contain CFCs, making it environmentally friendly.
Problem: the IRS, insurance companies, and accountants
The CFO is personally responsible for the on-site and off-site protection of business records, an asset of the Corporation. It is his or her job to comply with SEC, IRS, and other governmental regulations. The IRS requires firms of a certain asset size to keep financial and other "materially relevant" data off-site to protect shareholders from a disasterous loss of assets. Your CPA will praise you in your EDP Audit if you store your data both on-site and off-site. If you don't, you already know the bad news. Your insurance company may also cancel coverage because you cannot show them how you can continue business if disaster strikes. Everybody wants their risk minimized, don't you?
But how do you store data and receive 24 hour protection when current one-hour fire-rated media safes are too heavy to transport off-site?
SOLUTION: The FireCooler weighs only 75 pounds, and is large enough to house a wide variety of tape cartridges, optical media, and PCMCIA cards.
Media Protection Products
PO Box 632
Buffalo, New York 14215
716.838.0953
E-Mail albagubrath@FireCooler.com
